Consumer Issues

November 9, 2008

Marketing Colors

Filed under: consumers — Tomi @ 5:29 am

It’s amazing how soon young children learn to associate colors with gender, pink for girls and blue for boys.  Whatever happened to pink and blue being just a colors?  Well maybe they are: since the woman who wears a blue shirt or pants has nothing to worry about.  On the other hand, I can’t say the same for the man who wears a pink colored shirt – he without a doubt, is sure to raise a few eyebrows .  As if having all the many choices for children isn’t making it tough enough for parents, we have to deal with the color choices too.  At first it was the boys who don’t want to watch Dora because it was a girl show and girls who felt Jimmy neutron was too boyish, but how about not wanting to take the Yokids yogurt because it is pink and girlish? I bet Stonyfield caught on the color bug because some stores now have the Banilla Yokids Yogurt which is a neutral color but since the pack also includes the pink strawberry flavor it still seems our Yogurt maker favors girls more how about a blue version for boys?  Eh, a little help for parents here.

Pink does suit most girls as blue does boys but it sure makes things difficult for grown ups. I tried buying a birthday present for a boy and that was when I realized how much easier it was finding something for a girl than for a boy. It just happens that dolls and pink stuff seems to be more readily available almost everywhere.  Also for parents who have both gender of children, it does often seem like the little girls get more stuff which doesn’t seem fair but what to do, when there are little or no other options?    Here’s a plea to manufacturers and marketers, how about getting some more neutral stuff out in the market or at the very least if the color pink and blue continue to rule, a little more blue out there would be nice is besides the color of the sky.

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1 Comment »

  1. Interesting – people may also wish to read about the pinkstinks campaign. I wrote about this here – http://colourware.wordpress.com/2009/12/12/pink-stinks/

    Comment by swestland — December 12, 2009 @ 9:49 am | Reply


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